Websites
Fast, focused property and company websites designed to turn interest into action.
Real estate marketing specialist
Anjum Bhat.
Digital Marketer · Forbes Contributor · PropTech Expert · Snowboarder
I have spent 15 years marketing residential and commercial real estate—from individual properties to large-scale developments. My experience includes campaigns for properties and projects across local and international markets, connecting the right opportunities with the right buyers.
01 / Introduction
Real estate is a different ball game.
Successful property marketing requires more than running ads. It takes market knowledge, clear positioning, precise audience targeting and a follow-up journey that turns interest into qualified conversations.
15Years of experience
$4M+In ad spend managed
02 / Services
What I do.
Connected marketing services designed to take a property brand from positioning and digital presence to lead generation and conversion.
Google Ads
Search strategy, campaign structure, conversion tracking and performance optimization.
Meta Ads
Audience strategy, creative direction, lead generation and campaign scaling.
Marketing Funnels
Connected landing pages, lead capture and follow-up journeys built to improve conversion.
Marketing Strategy
Positioning, channel planning and measurement for residential and commercial real estate.
03 / Experience
Companies & clients.
Experience across real estate brokerages, developers, financial services and local businesses in Canada and international markets.
BetterHomes
Omniyat
Aston Pearl Real Estate
Stone House Real Estate
Aqua Vista Real Estate
Eden Grove Properties
ESD
EzHomes
Agent Asrar
Imphala Real Estate
Evertrust Developments
04 / FAQs
Before we begin.
Straight answers about advertising budgets, campaign management and what it takes to generate qualified real estate leads.
01How much advertising spend have you managed?
I have managed more than $4 million in advertising spend across real estate and other campaigns, including residential and commercial properties in local and international markets.
02What advertising budget should I start with?
The right starting budget depends on the property, location, audience, platform and campaign objective. I recommend a realistic testing budget based on market demand and expected lead costs, then scale when the data shows a clear opportunity.
03Is the advertising spend included in your fee?
No. Your advertising budget is paid directly to the advertising platforms and remains separate from strategy, setup and management fees. This keeps your media spend transparent and under your control.
04Do you work with smaller advertising budgets?
Yes, when the budget is sufficient to test the market properly. We can begin with a focused audience, location or property type, learn from the initial results and increase the budget when performance supports it.
05Should I use Google Ads, Meta Ads or another platform?
It depends on how many platforms you want to leverage, your budget and your campaign goals. I create different strategies for different clients—some use three or more platforms to reach buyers across multiple stages of their journey, while clients who prefer to start small can begin with one or two platforms and expand as results develop.
06How soon will a campaign generate results?
Initial traffic and enquiries can begin quickly, but meaningful optimization takes time and enough data. I monitor lead quality, cost and conversion behaviour, then refine the targeting, creative, landing page and follow-up journey over the following weeks.
07Can you improve an existing campaign?
Yes. I can review your existing campaigns, conversion tracking, audience strategy, keywords, creative, landing pages and lead-handling process to identify where budget is being lost and where performance can improve.
08Do you guarantee a specific number of leads or sales?
No responsible marketer can guarantee a fixed result because pricing, competition, market demand and the sales process all affect performance. My focus is on accurate tracking, qualified enquiries and ongoing optimization to make the best possible use of your budget.